Helpful technology enables everyone to pursue their goals.
Features to help people identify and support inclusive spaces on Google Maps and Search
Google employee’s quote
Annie Jean-Baptiste (she/her) Head of Product Inclusion & Equity, Google
Co-creation drives our best work.
How image experts helped us build our most equitable camera
A range of expert image-makers helped our teams create our Real Tone™ camera technology to ensure all people, particularly people with darker skin tones, feel accurately and beautifully seen in photos.
How we worked with the disability community to improve our speech recognition technology
How our employee resource groups brought an inclusive lens to a core product
Google employee’s quote
Dimitri Kanevsky (he/him) Research Scientist, Google
Guiding principles
To build for everyone, we must build with everyone. Here’s our approach:
Product inclusion and equity can’t be condensed into a list of boxes to check. It involves evaluating the design against an understanding of users with unique needs, preferences, and challenges at various stages of the development process, and holding yourself and the product team accountable to appropriately address these needs. While all inflection points are important, being intentional about centering historically marginalized voices during ideation, UX research and design, user testing, and marketing is key to successful, inclusive outcomes.
We define “usability” as being inclusive of equity, including systemic, historical bias that can inadvertently be built into our products. Through the phases of product development, we ask questions related to the product itself, representation in our processes, availability across all intersections, and accessibility for people with disabilities.
While we continue our efforts to improve our internal representation, we recognize that Google has a long way to go to fully reflect all the users we serve. That’s why we are committed to holding ourselves accountable by investing in comprehensive testing, inclusive research and design, marketing best practices, and data frameworks.
Google employee’s quote
Florian Koenigsberger (he/him) Image Equity Lead, Google
More ways we’re building belonging in our products:
Explore more of our belonging work
We’re sharing tools to help creative technologists build truly accessible websites and apps.
Explore our accessibility resourcesBuilding belonging means protecting the privacy and security of all users around the world.
Explore the Google Safety Center (Opens in a New Browser Tab)