Character
Our character attributes are the distinct qualities that reflect "UVic-ness" and our one-of-a-kind spirit. In your communications, ask yourself if these traits come through:
World-inspired
We celebrate the natural environment and the diverse cultures—Indigenous and international—that help shape our knowledge of the world.
Sample text: We're at the heart of a vibrant Pacific Rim community, rich with Indigenous and international perspectives.
Vital and creative
Infuse our communications with a sense of energy—we are a place of ideas and imagination.
Sample text: Living and learning in one of the world's most environmentally rich regions inspires bold action and new ways of thinking.
Discovery-centred
Whether it's about personal discovery or groundbreaking research, the UVic experience is fueled by uncovering new possibilities.
Sample text: Discovery and exploration come naturally here.
Passionately engaged
Bystanders can only observe. The UVic experience should convey active participation and personal interactions.
Sample text: Together, we serve society through the knowledge we create, impart and mobilize.